What it means To Be Determined – Nicole Winchell from TBD*

Do you sometimes feel alone with your ideas to change the world? You want to work in a company that cares for a better world and social impact but don’t know how to find them? These are the questions that Nicole, Nadia and Naomi had in Berlin a few years ago. And from the kitchen table, they set off to change it. Today, TBD.community is Germany’s largest on- and offline community for people interested to change the world via social enterprises and other projects.

In the interview, we talk about how TBD started and grew to a success story the last years, about their business model, how the three of them got together with their common vision and what people in social startups do wrong..

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My interview with Nicole:

In this episode:


  • how TBD (formerly TheChanger.org) started from the conversation at a kitchen table
  • TBD’s idea: helping people to find the jobs they love and interconnect social businesses for higher impact
  • the business model: better people for better companies.
  • How they built up a community of 40,000 followers without a marketing budget(!): Good partners and early value for followers
  • The deepest crisis at TBD: Summer 2016 when they almost crashed
  • their best moments: getting support from investors and community
  • their latest ventures: stepping into US and UK

on Nicole’s life:

  • $60 for Amnesty International when Nicole was 9 years old – love it!
  • inspiration by her parents
  • her time with Township families in South Africa – being a traveler between worlds

help for people who are looking for a job with more meaning and happiness:

  • what Nicole loves about her job: being with a community you love
  • finding the job you love: the 4 questions you have to ask yourself!
  • How to get the job you love: 3 crucial tips. …and visit tbd.community, of course! 😉
  • Advice to her 20-year-old self

quick questions, quick answers 



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